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Conscious Caring
There is something that connects all politicians, businesses, activists, creative projects, and any other endeavors humans pursue. None of these things can exist or succeed without getting people to care about them.
An indifferent audience will not take action or support what they are indifferent towards. A passionate audience or group will take ample action for that which they care about.
This is nothing new. There are entire companies and legions of people who work to make people care through marketing ideas, brands, and campaigns. Their goal is to convert the average apathetic person into someone who actually cares about these ideas, brands, or campaigns. Many people already know that without others caring about what they’re working on, there is no future for it.
There are entire sciences of persuasion, positioning, and messaging that utilize various aspects of human psychology to begin the care cascade in others. It all starts with one reason.
All anybody needs is one reason that aligns with some part of their self-identity, or their group identity and they can begin to care about something. If the armies of social psychologists, marketers, and others vying to influence us can find one reason we should care about whatever it is that they are promoting — they can sink in a hook.
